Don't the off-set pictures on a page draw your eye to them? And it is all about setting up the pictures! In this case, Linda Swisher silhouetted the pictures of her girls. That means she cut closely around them. I know . . . you probably already knew that, but just in case! She then matted the pics onto Ocean cardstock (or at least it looks like ocean) which seems to be matted on a slightly larger rectangle of blush, and finally matted again on more Ocean - this last piece trimmed with deckle trimmer, maybe? I like the effect! The letters were done on her Cricut with some stickease accents and the stripe on the right hand page wass also done with cardstock and stickease. GREAT PAGES! By the way, the Unforgettable sets are all retiring and are on sale at my website, marji.myctmh.com.